Fairchild RMN's Retail Media Network Solutions
LOCLshop Retail Proximity Media Network
LOCLshop Retail Proximity Media Network
LOCLshop Retail Proximity Media Network
The LOCLshop Retail Proximity Media Network, owned and operated by Fairchild RMN, is a sophisticated platform designed to enhance the in-store shopping experience through targeted proximity-based advertising. Here’s a detailed description of its features and functionalities:
LOCLshop Retail Proximity Media Network
Overview
LOCLshop is an advanced retail media network that leverages proximity technology to deliver personalized advertising and promotional content to shoppers in real-time. It aims to bridge the gap between online and offline shopping experiences by providing retailers and brands with a powerful tool to engage customers directly at the point of purchase.
Key Features
- Proximity-Based Advertising:
- Uses technologies like Bluetooth beacons, NFC, and Wi-Fi to detect the precise location of shoppers within a store.
- Delivers tailored advertisements, promotions, and product information to shoppers’ mobile devices based on their proximity to specific products or areas within the store.
- Real-Time Engagement:
- Provides real-time interaction with customers, enhancing their shopping experience with timely and relevant content.
- Enables dynamic content delivery that can adapt to the shopper’s location and behavior within the store.
- Attribution and Analytics:
- Offers detailed attribution metrics to measure the effectiveness of proximity-based advertisements.
- Provides insights into customer behavior, such as dwell time, movement patterns, and engagement with promotional content.
- Helps retailers and brands understand the impact of their in-store marketing efforts on sales and customer satisfaction.
- Personalization:
- Utilizes data analytics and machine learning to deliver highly personalized content to shoppers.
- Tailors promotions and advertisements based on individual shopper profiles, purchase history, and preferences.
- Integration with Loyalty Programs:
- Seamlessly integrates with existing loyalty programs to enhance customer rewards and incentives.
- Encourages repeat visits and higher engagement by offering personalized deals and discounts.
- Content Management System (CMS):
- Provides an easy-to-use CMS for retailers and brands to manage their in-store advertising campaigns.
- Allows for the creation, scheduling, and deployment of content without requiring technical expertise.
- Enhanced Customer Experience:
- Aims to improve the overall shopping experience by providing useful and engaging content.
- Helps shoppers discover new products, find deals, and make informed purchasing decisions.
- Collaboration with Brands:
- Enables brands to collaborate with retailers in creating targeted marketing campaigns.
- Offers a platform for brands to showcase their products and promotions directly to shoppers at the point of decision.
Benefits
- For Retailers:
- Increases in-store engagement and sales by delivering relevant content to shoppers.
- Provides valuable data and insights to refine marketing strategies and improve customer service.
- For Brands:
- Enhances brand visibility and impact through targeted in-store advertising.
- Offers precise measurement of advertising effectiveness and ROI.
- For Shoppers:
- Enhances the shopping experience with personalized and timely information.
- Helps discover new products and take advantage of special offers.
The LOCLshop Retail Proximity Media Network represents a significant advancement in retail marketing, utilizing cutting-edge technology to create a seamless and interactive shopping environment that benefits retailers, brands, and customers alike.
The RePAA Platform
LOCLshop Retail Proximity Media Network
LOCLshop Retail Proximity Media Network
RePAA Platform (Retail Proximity Advertising with Attribution)
The RePAA Platform, developed by Fairchild RMN, is an advanced retail proximity advertising solution designed to enhance in-store marketing efforts through targeted, location-based advertising and detailed attribution metrics. The platform leverages cutting-edge technology to deliver personalized advertisements to shoppers based on their proximity within a retail environment, providing comprehensive analytics to measure the impact and effectiveness of these campaigns.
Key Features
Proximity-Based Advertising:
Utilizes Bluetooth beacons, NFC, and Wi-Fi to detect the precise location of shoppers within a store.
Delivers tailored advertisements, promotions, and product information to shoppers' mobile devices when they are near specific products or areas.
Real-Time Engagement:
Provides real-time interaction with shoppers, offering timely and relevant content that enhances their shopping experience.
Supports dynamic content delivery that can adjust based on the shopper's location and behavior within the store.
Detailed Attribution Metrics:
Tracks and measures the effectiveness of proximity-based advertisements, providing insights into how ads influence shopper behavior and purchasing decisions.
Captures data such as dwell time, engagement rates, and conversion rates to help retailers and brands understand the ROI of their in-store advertising campaigns.
Personalization:
Uses data analytics and machine learning to deliver highly personalized content to shoppers.
Tailors advertisements and promotions based on individual shopper profiles, purchase history, and preferences, ensuring that the content is relevant and engaging.
Seamless Integration:
Integrates with existing retail systems, including point-of-sale (POS) systems, customer relationship management (CRM) platforms, and loyalty programs.
Provides a unified view of shopper interactions and sales data, enabling a holistic approach to in-store marketing.
Content Management System (CMS):
Includes an intuitive CMS that allows retailers and brands to create, manage, and schedule advertising campaigns easily.
Supports various content formats, including text, images, videos, and interactive elements, to create rich and engaging advertisements.
Enhanced Customer Experience:
Aims to improve the overall shopping experience by providing useful and engaging content that helps shoppers make informed purchasing decisions.
Offers features like wayfinding, product recommendations, and special offers that enhance the in-store experience.
Collaboration with Brands:
Enables brands to collaborate with retailers on targeted marketing campaigns, ensuring that their products receive optimal visibility and promotion.
Provides a platform for brands to showcase new products, special offers, and exclusive deals directly to shoppers at the point of decision.
Benefits
For Retailers:
Increases in-store engagement and sales by delivering relevant content to shoppers at critical moments.
Provides valuable insights and analytics to refine marketing strategies and improve customer service.
For Brands:
Enhances brand visibility and impact through targeted in-store advertising.
Offers precise measurement of advertising effectiveness, enabling better allocation of marketing budgets.
For Shoppers:
Enhances the shopping experience with personalized and timely information.
Helps discover new products, find deals, and make informed purchasing decisions.
Use Cases
Product Promotions:
Promote new or seasonal products to shoppers as they browse relevant sections of the store.
Provide instant discounts or special offers to incentivize purchases.
Event Marketing:
Promote in-store events, such as product demonstrations, tastings, or special sales, to nearby shoppers.
Increase attendance and engagement through timely notifications.
Loyalty Programs:
Enhance loyalty programs by delivering personalized offers and rewards to members based on their shopping behavior.
Encourage repeat visits and higher spending by offering exclusive deals.
Cross-Selling and Upselling:
Suggest complementary products or upgrades to shoppers based on their current location and browsing history.
Increase average transaction value by promoting related items.
Conclusion
The RePAA Platform represents a significant advancement in retail marketing technology, providing a powerful tool for retailers and brands to engage with shoppers more effectively and measure the success of their in-store advertising efforts. By leveraging proximity-based advertising and detailed attribution metrics, RePAA enhances the shopping experience and drives sales, making it a valuable asset for any retail environment.
System Build and Implementation
LOCLshop Retail Proximity Media Network
System Build and Implementation
Fairchild RMN provides the systems and services to allow the Mall owner to create their own retail center media network. The mall has millions of people coming to it every year. It just does not have a network.
Fairchild creates a proprietary program that will allow shoppers to switch over to the mall's system upon entering the building. Then the mall will send digital ads and promotions to the shoppers who will be eager to receive them.
The tenants will be happy since their customers will be receiving ads while they are in the mall in close proximity to the stores.
The shoppers are already in buying mode. The advertisers will be happy and will be incentivized to pay a higher price to place digital ads on people's phones while they are in the mall since it is at point of sale. This should lead to an increase in sales which benefits tenants and landlords.
Full Service Marketplace
Full Service Marketplace
System Build and Implementation
The retail media network services by Fairchild are turn-key for the Mall Owner. Fairchild will manage all of the software, advertising and AI services of the project. The mall owner will receive a cut of the advertising revenue.
Fairchild RMN does this by connecting Malls to the existing, fully automated digital ad ecosystem. This allows all your mall tenants to run brand-safe ad campaigns in this computerized ad exchange run by Google known as “programmatic advertising.”[1]
[1] Reference white paper on Fairchild RMN.com site describing programmatic advertising
Results
Full Service Marketplace
The Difference
The right message – ads from your tenants.
Delivered at the right time – while the audience of mall visitors are engaged in shopping.
On the right device – the mobile phone in the shopper’s hands.
The Bottom Line is our customers, the Mall and Shopping Center Owners, get a turn-key solution that improves the shopping experience at the store location AND delivers millions in profits annually.
The Difference
Full Service Marketplace
The Difference
Fairchild RMN's systems and services can do several things that other RMN hardware/software solutions can’t:
1. Provide a better, more reliable high-speed cell signal,
2. Scan (without collecting) the Cell Phone user’s data to establish a target profile AND IDENTIFY MOBILE APPS WITH IN-STORE MODE capability,
3. Capture the exact location of the Cell Phone, and
4. Ring the phone via SMS text to “Push” a customer message to the Cell Phone in real-time with compelling offers to turn on “in-store mode” including Free Wi-Fi, lucrative promotion offers, wayfinding site directions, special event information, etc, that is most likely to gain the attention of the cell phone owner.
5. Provide advertisers with better data to estimate attribution, ALL WITHOUT USING COOKIES.