Gen Z is redefining what “shopping” means — and they’re doing it in person.
“Gen Zers, by and large, are very much aware of how important it is to stay human in this digital age. They like to be with each other. They appreciate face-to-face and one-on-one communication. And so shopping for some of them might be an opportunity to go into a store, have a real-life experience.”
— Roberta Katz, Stanford University, via CNBC
Despite growing up online, Gen Z’s habits are driving a revival of physical retail spaces — from malls to pop-ups to immersive brand experiences. They’re blending the digital and physical, but craving authenticity, connection, and shared experiences.
For those of us building the next generation of retail media and shopper engagement platforms, this is the key insight:
Digital tools should enhance human connection, not replace it.
#RetailMedia#GenZ#Omnichannel#InStoreExperience#LOCLshop#Phygital
